The existence of buying groups was first born out of the understanding that independents needed greater power to stand up to, and compete against the national wholesalers.

The need for buying groups is unquestionable, but for the very reason why groups first established themselves, small to medium sized independent wholesalers,

In 1984, Victor (Lon) Westwood decided to form a brand new buying group, one that would be aimed at the small to medium sized independents. MIDA was therefore born on 1st October 1984 with four members who were all given assurances that their investment and commitment would be rewarded within the first year on their association. Out of modest offices in Kings Norton, Birmingham, MIDA began to develop rapidly demonstrating it's commercial belief that the company enables single independents to achieve uncommon results by utilising the strengths of all associates.

Since it's inception, MIDA has relocated it's central offices several times within the Midlands region. It still acknowledges the importance in maintaining head offices which are central to it's distribution network. Today all MIDA operations are governed from it's offices at Bordesley Hall, Alvechurch, Birmingham, England.

The team here at MIDA are called to co-ordinate the strengths of it's quality membership, help develop their own autonomy, and hope that their successes will be one and the same as the group's. MIDA's commitment is to be everything that it can be to all whom are involved.

MIDA will go from strength to strength, and given that which we have achieved thus far, there is definitely no reason to doubt this!