5th January 2012
Yet again at the forefront of innovation and design, Carl Kammerling International announces the launch of C.K Magma, its ground breaking, aspirational new range of premium storage and personal protection equipment (PPE), created for today’s business focused tradesman keen to present a polished, professional image.
Combining optimal functionality with creative style, C.K Magma delivers a range of eye-catching, premium quality products that are truly smarter by design. Developed in collaboration with an extensive panel of cross-trade professionals, C.K Magma products are designed to get the job done in style. Built to survive the rigours or every day work, C.K Magma provides all the functionality, comfort and protection trade professionals need, delivering the total package for the image conscious end user and guaranteeing enthusiastic footfall for stockists and boosting profits.
C.K Magma is certainly not just about looking good, the design team has ensured that the range, comprising fabric storage, wearable fabric storage and PPE products offers the end user the dream package. Features such as durable polyester construction, bright red inner linings for easy visibility of stored items, padded handles and shoulder straps, and convenient easy access pockets for storage, all offer the end user a real must-have product that is guaranteed to fly off the shelves.
Many manufacturers often appear blind to the changes in working practices and as a result make no provision for today’s essential tools of the trade – the mobile phone, laptop etc. not so with C.K Magma, which has products catering for every need, making sell-through incredibly easy for the stockist. The fabric storage range, with RRP (ex vat) starting at £9.99, includes tool cases, tool rolls, technician’s rucksack, totes and bags. The wearable fabric storage range, from £4.16, features tool belts and accessories, tool belt sets plus a tool vest and builder’s rig. The PPE offering, with prices from £19.99, includes both gel and traditional knee pads conforming to the latest EN standards.
The stunning C.K Magma range will be supported by a full complement of equally eye catching and stylish merchandising and point of sale material that will enable the stockist to get maximum benefit from this exceptionally innovative product breakthrough just waiting to erupt onto the market!
At a time when so many companies are feeling the need to cut back and cut corners, it is reassuring that one manufacturer still believes in pushing boundaries and investing in product development and improvement to bring truly innovative and market leading solutions to market.
Graham Godfrey, C.K tools brand manager added: “C.K Magma represents our constant undertaking to ensure that products not only remain relevant in today’s workplace but also stay ahead of the trends in a rapidly changing world. With its modern and contemporary look, C.K Magma is a big leap forward setting new standards against which others will be measured. We are constantly working to offer stockists something truly new, helping to increase footfall and making a real difference to their bottom line.”
For more information on the C.K Magma range please visit www.carlkammerling.com or call 01758 704704.